Because of the rapid transformation of the technology sector, the world is moving at a fast pace. It has changed the way businesses are building relationships with their potential customers. According to Google 97 percent of users search online for local businesses and service providers. It means all of your consumers are online, so you should also have a web presence to cater the most out of your investment.
Today, as there are millions of people in Pakistan, who are using smartphones. They usually search online to find the product or services available within their area. If the users are your potential prospects then definitely they will search with the company name, therefore, in this case, you will probably lose the customers, if you don’t own a web presence. Your online presence makes it easy to improve services and attain customer satisfaction.
It is easy to display the services or products on online web pages. People cannot only check the products or services. In this way, you are also making your business a brand. In the physical area, you need more space to showcase the products you are selling and that required space will cost more. On contrary to this over the internet you can enhance the space for products as much as you want. It will cost you nothing to add more pages or photos of your products.
It has been reported that over 4 billion people are using social media each month. Social media presence helps to build a business reputation. More people can discover the product or service you are selling. If you want to increase the number of local shoppers you must be having social media channels. E-commerce stores are just getting business because of their social presence. I have observed that many young graduates of Pakistan are doing online business just by creating a Facebook page. They are providing the products to customers on cash on delivery. They don’t own any building and land to have a physical presence; just online channels are enough for them to sell the products.
In shops and physical space, you cannot spend 24 hours. There is a specific time table you must be following. Today people need more convenience to make a transaction at their feasible time. Web presence makes it quite simple for them. They can access your stores at any time of the day or night. It also reduces the cost of marketing campaigns and gives you the opportunity to engage with the targeted audience.
These days alongside building your business reputation; online presence of businesses helps them to earn great return on investment. If you are actively participating in social media channels and constantly updating the content, you can come across with the views of potential buyers. This can aid in providing better services and improving the quality of goods.
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