Marketing is something that you do to add value to products or services to gauge targeted customer’s desires. As, Marketing techniques and channels are transforming over time with the evolution of technology; Apart from all new marketing methodologies, E-Mail marketing is still a very effective and result oriented approach for the true business.
Most of the people, specifically business owners consider email marketing as a hard sell and think that nowadays, users don’t rely on or spend time to open and read emails. But the thing is; if you look at the statistics of the total number of email accounts today and its open rate, you will definitely be convinced that “email marketing is still very productive”
According to LiveWire “There were more than 3.8 billion email users during 2018, according to a recent Radicati Group study. That means over half of the planet uses email right now. Radicati expects that number to reach 4.2 billion by the end of 2022”
Numbers of users are increasing immensely, so it is a great path to directly communicate with your potential customers and make the communication process better and effective. To start a top-notch email campaign, one must consider the following aspects of effective email marketing and add value to it.
1. Identify objectives:
Certain goals must be identified before starting an email marketing campaign to analyze and compare, what you were trying to acquire from email marketing? And what you have actually achieved? Is it only about brand awareness? How much your brand searches are made after your campaign? Offering something, increasing fan following, or selling something to generate revenue?
These are some of the crucial questions you might be looking to achieve from your email marketing. Afterward, your initial campaign, create an email newsletter accordingly that assist recipients and encourage them to take action
2. Personalize salesperson:
Make sure to send an email from a person not from a company, because an email from a salesperson has a greater opening rate compare to the ones sent from a company. When an email is sent from a company then the recipient may intend to consider that email as a pathetic sales pitch and would not bother to even open it.
3. Personalized email copy:
The content should reveal the purpose of email and it should be like a conversation between you and them.
Use recipient name instead of using Sir/ma’am, to create one on one communication. In the end, make sure to provide the information about the salesperson who is the sender of that email. Personalizing both the sender’s and receiver’s name with the company name increases conversion rate and click-through rate.
4. Be specific about the topic:
The subject line is the first impression of an email that should sting the recipient mind promptly to open and read. A good subject line helps the receiver to realize the importance of the email and also provide the reason, why s/he should look into it.
5. Address the person:
As mentioned earlier, email content must be of such kind which makes communication better. Don’t mess up the email body with complicated words, keep the text simple, and directly communicate with them using the words like you and yours.
6. Use actionable language:
Inbound Marketing is to attract those people who actually want to hear from you. The language which is being used must unveil the recipient’s problem and attract them to take action by providing a reasonable solution in the CTAs button. This will help them acknowledge, what is coming to them? Encourage them to take immediate action on offers which save time, generate more leads, and increases production efficiency.
7. Talk about benefits:
Talk about benefits they will be getting instead of bragging about your product or services features. Advertise what you can provide them; stop misguiding them with wrong information and false promises which you cannot fulfill; the key reason of not doing that is, now it’s not about making one time sale, you need to build loyalty and strong relationship to create dominance in your targeted market.
8. Multiplex CTAs:
Calls to action and images might not be visible to your clients because of their email’s default settings but using CTAs in email aids in making your email more actionable. CTA’s can be easily integrated into email header, footer, and email body, etc.
Adding ALT text makes CTA’s more action-oriented. You can add ALT text on Anchored/hyperlinked words and on the images too, turning images into call to action buttons.
9. Fuel your email:
Adding social media sharing icons is like fueling email for the longer time span. The impact of the social sharing button is huge in inducing your recipient and your content to reach more potential customers and helps in increasing potential traffic.
10. Multiple screen optimizations:
This is the era of mobile-friendly websites, so make sure email is optimized for multiple screens as most of the professionals use to check email into their mobile or smartphones. Check CTAs, logo, body text, and images are properly responsive on small screens.
11. Check analytics:
Keep an eye on analytics for what is working and what is not. Measure results and see, whether your objectives are being achieved or not? Check analytics of email open rate, delivery rate, and CTA click-through rate, social sharing, and your reader’s preferences.
When you put all these things together this might result in achieving your email marketing goals that are mentioned in the start.
